Adsense Keywords Article

How To Pick Profitable Adsense Keywords

How do you make Adsense a paying proposition? It’s by making sure that your keywords are very profitable with very little competition. That’s a hard thing to do and there’s a lot of work along the way and no, it’s not a simple process. But the payoffs could be big so it is the way to go. So how exactly do you go about it? Let’s guide you through a few steps that can point the way to high profit-low competition keywords. It’s not the perfect path we’re showing you – there isn’t any. What we are trying to do is to give you tips so you can put it to work and come up with keywords that work for you.

The first step as in all things is research. Look for keywords with a high CPC value. You need to first find your keywords using a keyword tool. You could use Google Adwords from which you get keywords that are niche-specific. Save all these as a csv file on a spreadsheet. Now, copy and paste these into Google's Traffic Estimator. To do this, you will need an Adwords account. What will show up is the CPC or cost per click for each keyword as well as the estimated clicks a day. You would do well to copy and paste these on the spreadsheet you have so it’s there in case you want to refer to it later. Now take the CPC and take a 30% of that so it gives you a kind of an estimate of how much you can expect at the maximum level. If this is a high CPC, then you can take it for granted that the next 7 positions will be high as well. When you start off, it’s good to start with a high average CPC or else your earnings could also be small.

You could make use of any of the many tools that abound on the Internet to estimate the CPCs for a keyword or the first 8 positions. Keep an eye out for how much the CPC drops after the first position. This helps you in your analysis in choosing the best keyword. A profitable keyword is one in which the CPC stays more or less close to the one above for the first 8 positions.

Now search Google with your keyword and take a look at which Adsense ads appear and in which order they appear. You could also make use of the Adword Accelerator tool for this purpose. In this you’ll find the Adword ads are displayed when you put a keyword in to be checked. One point you should be aware of is that if the ‘Adwords for Content’ has been used by the advertiser, these ads will really be on someone else’s website, just displayed here.

Now you will have to do a comparison. Compare the ads you found here with the results of your earlier keyword check. If the advertisers match, then bingo! You have found yourself a profitable keyword. If the advertisers are not the same, in all likelihood, the ‘Adwords for Content’ mode is being used. In this case, the keyword may not be as profitable.

Once you’ve got your keywords, it’s time to concentrate on the traffic. If you’ve taken the Adwords route, then all you need to do is to pick the keywords that scored well using the above steps and put them into your Adsense ads. You could then use a lower CPC in you Adwords ads. What you earn will be the difference between the earnings from the Adsense ads and the cost you incur on the Adwords ads.

Of course, if you plan on using SEO (search engine optimization) to get more traffic to the web sites on which you have put your ads, you should make sure your keywords have a high KEI which is actually a ratio of the number of sites with that keyword to the number of searches for it. For the very best results, you will need to have a high score following the above steps as well as a high KEI.